TITLE: "Pennsylvania"
LENGTH: 30 seconds.
AIRING: Pennsylvania.
SCRIPT: Clinton: "I'm Hillary Clinton and I approve this message."
Announcer: "Barack Obama said that people in small towns 'cling to guns or religion ... as a way to explain their frustrations ...'
Woman 1: "I was very insulted by Barack Obama."
Man 1: "It just shows how out of touch Barack Obama is."
Woman 2: "I'm not clinging to my faith out of frustration and bitterness. I find that my faith is very uplifting."
Man 2: "The good people of Pennsylvania deserve a lot better than what Barack Obama said."
Woman 1: "Hillary does understand the citizens of Pennsylvania better."
Woman 3: "Hillary Clinton has been fighting for people like us her whole life."
KEY IMAGES: The ad opens with a still shot of Hillary Rodham Clinton before shifting to a black screen with a portion of Barack Obama's comment in white text. Then, a series of unidentified people described as Clinton supporters challenge Obama's comments as they talk into the camera. They say they were insulted by what Obama said and that the comments show that he is out of touch. The ad ends with female supporters saying why they support Clinton.
ANALYSIS: The ad is Clinton's latest attempt to keep Obama on the defensive and off message over the comments by appealing to the working-class Democratic voters he's had difficulty connecting with, voters he needs to win the primaries in Pennsylvania on April 22 and in Indiana on May 6.
Clinton has spoken out forcefully against the comments on a daily basis since The Huffington Post put them on the Internet on Friday. She has called them "elitist and divisive" and has sought to portray herself as more understanding of Pennsylvanians and their concerns.
Obama has said the comments were poorly worded and not intended to offend.
Clinton, who trails Obama in the number of delegates needed to win the Democratic presidential nomination, also needs a win in Pennsylvania a week from Tuesday to keep her campaign going forward. She maintains a lead in the state, according to recent polls, but her margin over Obama has shrunk in the weeks since she won primaries in Ohio and Texas on March 4. Her latest ad also is intended to help keep her lead from shrinking further.
Analysis by Associated Press writer Darlene Superville |