MARKETING BOOST: Foodmakers are squeezed right now because of high commodity prices, but they're planning boosts in advertising this year. It comes as they're raising prices and in some cases shrinking products as a way to recoup these high costs.
THE ANALYSIS: It makes sense, analysts say, since more consumers are eating at home and shopping with budgets in mind. That could lead to trading down to generics, leaving big-name brands in the dust.
THE ADS: Sara Lee has a new ad campaign with the Disney Channel's "High School Musical 3: Senior Year" with a strong online component, while Kraft's new pizza commercials preach the affordability of its DiGiorno line and a theory of "DiGiornonomics." |